This needed to reflect the shift in tastes of modern car enthusiasts who are now obsessed with car technology as well as performance. The new cutting-edge premium look reflects the technological emphasis, and three new regular sections were given distinctive, different looks. Infographics and graphics are used to explain the new automotive technology. I developed a new philosophy of picture usage, where fewer images are used bigger to create impact and increase the premium look. On the cover the logo is now supported by a background solid colour to create a distinctive presence on the newsstand.
